When we started, we spent six months working out whether it could pay: our own vehicles, our own people on the payroll, our own workshop. On paper, reselling is simpler. But then you do not decide who sits next to you in the car.
What that means in practice
Our seven guides are on the payroll, insured and retrained every year. Our six Land Cruisers live in our own workshop in Arusha and go through a forty-point checklist before every departure. If something does break on the road, a mechanic is with you within a couple of hours.
- No middlemen, so no double margin
- The same guide for your whole trip
- We are liable, not a company you never speak to
The downside is that we cannot scale endlessly. In high season we are full, and then we say no. It costs us revenue, but it keeps the quality up.
